Impulse shopping is something that all of us are guilty of doing.
You have a stressful week, receive bad news, or maybe you just aren't happy at the moment.
You sit and realize that you need something —anything to make you feel better, so you get dressed and head to the store.
Several items later, you skip out of the store and back home where you put the clothes you bought in a draw, and slowly go back to how you were feeling before you decided shopping would help.
It's a cycle of buying things to make yourself feel better but never having the feeling last.
Psychologically it makes sense why we would resort to spending money instead of saving for happiness but for the sake of our pockets, it's a habit that can be kicked.
Keep reading to find out why we all do it, what can be done about it.
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What is retail therapy?
There's a lot of psychology behind retail therapy. From the way it stimulates your brain and releases feel good neurotransmitters, to the marketing tactics used by store owners.
It's also the action of buying items for the sake of getting over an experience or feeling. The way some people choose to eat comfort food there are those who whip out their credit cards to indulge in comfort purchasing.
The goal is to improve your mood, provide an escape or distraction, a sense of control, and even provide connection to others.
Does retail therapy work?
As you pick up items, browse aimlessly through online shops or put the items on the counter you feel better even great for the time being.
Its an adrenaline rush, endorphins are coursing through your body and your decision making skills are being hindered.
Endorphins make us feel good.